What Animation Style of Explainer Videos is the Best Fit for Your Needs?

If you are over having long written texts all over your company’s website and are ready to try something new, then why not consider going for some great explainer videos? These short videos give you the ability to take a very complicated product, take the most important elements of it and simplify them so that a wide variety of people will be able to understand how that product works and how it can benefit the person watching the video. Creating these videos is known to be very expensive which is why choosing the right style of animation that you want to use is crucial because it will determine the way that the video will look and to help you with your decision, we have put together a few different styles that you should definitely take a look at.

2D Motion Graphics Animation

The main characteristic of this style of animation is that it is very straightforward while being engaging at the same time. This style will benefit you the most if you are running a company that either has a really complicated product or service that you want to explain to your customers, but also if you simply want to create some buzz over their brand and if you need help to bring more trust into your brand as well. What this style basically does for you is help you create a video where the graphics will show exactly how the product will work as well as exactly how the customer watching the video will benefit from that same product. These videos all look really fresh and colorful while also being very dynamic and every one of these characteristics also double as eye-catching features that will help you hook your audience in.

Live Action

If you feel that your company doesn’t have enough contact with the customers that are continuously buying your products, then live action explainer videos are definitely the way to go for you. These videos are recorded using a camera and you will be able to show the real people that work in your company talking directly to your existing as well as potential customers and have them explain the different products directly. This type of video is a great idea that will help you and your business connect to the customers in a way that other styles of videos don’t really allow you do to so. That is because apart from putting your employees in the video, you can also put some of your customers in there as well. This is a great move to make because people will always trust existing customers, but also because people also tend to trust brands way more when they show their human side because that makes them seem much more relatable and even “human”.


If you don’t really have any images that you want to include or have no idea what kind of characters you want to create, but are sure about the story that you want to tell, then typography style videos may just be the way to go for you. They are based on the animation of different typographic fonts in order to help you express your idea or the story that you want to tell. This is a very simple style of video, and yet it really works. Of course, you can always use the typography to simply underline certain passages and make them stick in your audience’s minds and it all depends on finding the right fonts and using them in the right way.

As we mentioned before, the style of video that you choose to use is crucial and it is something that you should really put some thought and research into. We also mentioned that these videos can be very expensive to make, and if you are about to invest that kind of money into something then you better be sure that it is the absolute right move for your business and that the business will benefit from the investment in the long run.

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